Ms Krazie’s Firme Homegirl Oldies Vol 2

UKMG Artist Ms Krazie released an all time classic album through Urban Kings, and its now available to order and receive by Christmas time! The album is called “Firme Homegirl Oldies 2” and its one of my favorite CDs Urban Kings released..ever. I remember when this CD was about to came out, everyone was pumped up about it, waiting for it to be in stores, and getting the super rare limited edition Firme Homegirl Oldies 2 Poster. The album had songs like “I Like It”, “Baby Dont Leave Me”, “Olvidarte Nunca” and more. It was part 2 of the Firme Homegirl Oldies series, and should Ms Krazie do another Firme Homegirl Oldies? A great album to have in your music collection, its available now in all major music stores, like Amazon and FYE, digitally through iTunes and online in the UKMG Merch Store! Below I have posted the song “Si Hoy Que Nos Amamos” featuring Problemaz, make sure to listen to it!

Ms Krazie – Si Hoy Que Nos Amamos ft. Problemaz – Taken From Firme Homegirl Oldies 2

St Patricks Day Sale 2016

The Old English Brand Flagship Shop Sale is here! Its your chance to save in two different ways. First, we made available one of the most popular colors to celebrate today, the OE “Ill Tempered Pocket Tee in Green“. Being St. Patricks Day and wearing green is a must, and with most of the generation that is not wearing green, is getting bruised by pinches all day. Dont be one of those people, and pick up the Ill Tempered Tee because we made it on sale for just $9.99! Plus, we are doing a special promotion at The Old English Brand Flagship Shop, where if you wear green into our store, you save 20% Off Your Order. You cant beat that at all. Plus you get Free Green Cookies! That sounds like a sweat deal to me. The 20% Off Sale will only be at The Flagship Shop, and will end at 6pm today. The $9.99 Ill Tempered Pocket Tee will be available for that limited time price until midnight!

The Old English Brand Flagship Shop

11781 Slauson Ave

Santa Fe Springs, CA 90670

Open : Monday – Friday

Hours : 12pm to 6pm


Why Social Media Doesn’t Work

I have this theory. Ready to hear it?

Ok, here goes. I think that over the next 5 years, we will all collectively regret how much time we’ve dedicated to social networking. Whether you published one tweet or sponsored a Facebook story, we’ll look back on the post-Y2K years and shudder at our public diaries. Complaining about our relationship woes online, sharing our sandwiches, babies, and most private moments with total strangers: the 2000s’ equivalent of what bellbottoms were to the ’70s, big hair to the ’80s, and boybands were to the ’90s.

We’ll remember it as fun and entertaining, but we’ll admit that we got swept up in it, following the crowd, fearful of losing relevance and turning into our parents, ears covered whenever rap music would come on. We’ll also lament these gaping wounds in our lives, devoid of meaningful relationships, cocooned in narcissism. And we’ll realize that nothing beneficial really came of it. Even if our careers were established off of coordinating social media, or we found our soulmate in the intestines of a comments thread, the pluses can’t leverage the immeasurable amount of life we pumped into these apps, the time we spent distracted and misled by other people’s journeys, the energy wasted fearing missing out.

It’s gonna suck.

But ’til we wake, this is the bed we made for ourselves. There are photos to be posted and tweets to be twat and Buzzfeed lists to be Liked…

——-X——-

While most people participate in social media for recreation (read: sheer boredom), brands and businesses fixate on it as Marketing panacea, and this can be potentially devastating. For years, I’ve been asked for my insight on social media – whether to a fan off the street or a stadium of advertising professionals – and my response has stayed the same: social media, although valuable as a tool, platform, and resource, is not the solution to your problems. It is just one of many means to an end. The answer isn’t the hammer, it’s the artisan. It’s you.

If you research social media strategies, the primary objective is gaining Followers – without discrimination. That’s like assembling an army with a fishing net, disregarding skill, aptitude, or ability. And that’s how you should value your audience – as your soldiers. Loyalists. Ambassadors. “It’s quality, not quantity.” It’s about curation. It’s about honing and developing a robust and strategic following, not just empty numbers on a scoreboard. Although social media points may impress an outsider, it’s never enough to win the heart, to convert. (Meanwhile, your devotees would most likely be happier if that number shrank!)

To attain those lofty digits in both Followers and Likes, the social media mavens have got it down to a science: Attach trending hashtags so you circulate amongst the popular conversations.  Post lowest-common-denominator imagery that anyone can relate to.  Don’t speak too much or too little.  See where I’m going with this?  It’s the difference between the weird kids in high school who moved against the grain and went on to take over the world, while the homecoming court faded into mediocrity.  The cornerstones of effective branding are honesty and individualism.  Meanwhile, the aim of social networking is to Follow, mimic, and disappear.  You signed on to be heard, but now you’re just another voice in the crowd.

This begs the question, should you even log on?  Social media is an option, you know.  Oftentimes, people are so intimidated or confused by social networking that they fail to consider whether it’s the appropriate channel for their cause.  Some of the most prominent brands in the world have succeeded outside of Twitter, Instagram, and Facebook.  For many, their refrain was probably the smartest choice in defining the brand’s identity.  There’s something to be said for maintaining mystery in telling a brand narrative.  How many hot dog factories are Vining how the sausage gets made?

Social media is the vehicle, but maybe you should be steering a sports car, not an SUV.  While everyone sails by boat, take the plane!  If you run an organic grocery – in lieu of a digital platform – maybe your message would be best delivered as a recycled print newsletter.  Let’s say your fashion label is clandestine, shrouded in exclusivity.  Is it right to invite everyone to the party?  Social media is the vehicle, but maybe you’re better off as a pedestrian.  The importance here lays on you, the driver.  You are the brand.  And the most effective ways to identify, shape, and engage with your audience can’t be downloaded.  They are:

1. consistency in voice,
2. honest communication,
3. integrity in business,
4. and unique personality.

Think of your brand as a trustworthy friend, equipped with the traits you seek in a dependable partner.  Then decide the clearest and most efficient manner of demonstrating them.  Vomiting all over everyone’s phones may not make the list.

The reason why I get asked so much about social media is because much of The Hundreds’ success can be attributed to the Internet.  Even back when blogs were king and MySpace was stretching its legs, it was the same conversation, except about HTML and WordPress.  “How can we build a website like yours?”  But they were asking the wrong questions (and I stopped trying to correct them).

Every number of years, the media channels evolve: the printing press, radio, television, the web…  In high school, I stapled and photocopied ‘zines to rally support.  Once Blogspot launched, I transferred that approach to a free and broader format.  The media helped get my point across, but it was up to me to choose which was the most sensible, and how to execute.  It was on me to update consistently, shoot better photos, write more interesting stories, and design one-of-a-kind product.  The technology didn’t do that for me; it couldn’t.  Humans: 1 Robots: 0.

Those are the choices and maneuvers that go uncelebrated, but ultimately characterize who you are and what’s to be expected of your brand.  The hard truth is that if you’re praying to the social network gods to catapult your brand (or worse, save your business), then you’ve already lost.  The good news is that you don’t have to look far to find your answer.  What a relief it is that despite all the marketing mumbo jumbo, all the supposed tech innovation, nothing and nobody can replace what you mean for your brand.  And the best part of all is that once you express that, the Followers will come.   Please ReTweet.

Posted by Bobby Hundreds via TheHundreds.com


My Pleasure Starts at 7PM

Old English Brand is proud to release the World Premier of our latest video campaign called “My Pleasure”. The campaign stars Suicide Girls Model Riley Jensen showcasing the latest Old English Brand Collection, including the OE “Off The Shoulder Women Sweater” and the OE “Racerback Tank Tops for Ladies“. The premier will debut at 7PM Pacific Time and you will not be disappointed! Have you seen the behind the scenes video for “My Pleasure” yet? If you haven’t, make sure to watch it below, and get ready to watch the official video later today!

Sneak Peak of My Pleasure – Presented by Old English Brand


Chino Grande – Street League Champion

We had just captured Chino Grande, and took him to our photography studio and snapped many pictures of Chino wearing our Old English Brand new season clothing. Here is some of the shots we  have taken, which came out very awesome, super professional and shows you that not only quality from the shirt, but from behind the lens as well. We have Chino in the “OE Street League” Black Crew Neck, available in sizes M – 3XL. This is one of the newest crew necks made available by Urban Kings, and they are selling very quickly. Old English Brand and its New Crew are Street League Champions!

Chino Grande is A Street League Champion

Ahead Of The Curve

What League Are You In?

Click Here To Order “Street Breed Crew Neck” Today!


OE Instagram Question – Who Wore It Best

Rihanna and Karrueche both wore the same costume for Halloween.

Who wore it best? Give us your answer on Instagram! – @OldEnglishBrand