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Happy Birthday 2Pac

Today is Tupacs Birthday, so today im going to post 2 cool different things about Pac. First, is a dope classic mix that our friend DJ SupaJames and Letty Martinez worked on, with some help from Big Syke from Thug Life. You might have heard mixes from SupaJames before, he DJ’s on 97.7 KRCK in Coachella Valley, 104.3 Now in Las Vegas and 92.7 Rev in San Francisco. Plus all over the internet, SupaJames is everywhere. What is dope about this mix, is that it was mixed on all vynal, that most Djs now adays dont even use anymore. Big shout out to SupaJames.

Plus, to honor 2Pac, his new movie trailer just released online. The clip is short, just 1 minute long, but gives a sneak peak of how the movie is shaping up. Its looking like the movie is nearly wrapped up, with no official word of being finished filming or editing, but the decision of releasing the commercial for 2pacs birthday for sure honored him. Since yesterday, rapper The Game said he seen the movie before anyone, and said “All Eyes On Me makes Biggie’s movie look like a cartoon”. With no official release date for the movie yet, the world will have to wait and see it. Check out the trailer below and after you see it, listen to the SupaJames mix (the mix is over an hour long of hits).

Achieve The Set For Life Mentality

With the release of the new tee, Old English Brand made a short commercial video showcasing the brand new design, “Set For Life” with sexy model Valerie Vargas. With certain designs, they just speak for themselves. No gimmick, or camera tricks or special effects. Its just the person and the clothing. Set For Life is a lifestyle that is so full of ambition that pushes for greatness. And once greatness is achieved, to go even further. The Set For Life Tee is available now exclusively at The Old English Brand Flagship Shop and online inside Our Online Store! Todays special release will come with some free wine and a limited edition pin!

In Studio With Chino Grande & True Starr

Urban Kings put together two of our artists to make one hit song. We booked time at a studio in Hollywood, and took UKMG Artists Chino Grande and True Starr in the booth and the outcome is called “Mind Right”, which is featured on True Starr’s new album “You’re Welcome“. We also brought UKMG Director Famous 8 with us to record the studio session and give you a behind the scenes look of the new song. Also talking with Chino Grande and True Starr in short interviews. This was an exclusive behind the scenes session, and the music video to this song came out dope!! Make sure to check it out below.

The Ms Krazie DVD Is Out Now!

Its finally here! The video everyone has been waiting for. Its the “One Krazie Night DVD“. The Ms Krazie Concert Experiance that took place in Los Angeles, and had many huge surprises during the show. The concert was sold out and was Ms Krazie’s very first performance in LA! The DVD is not only a concert, but a true behind the scenes experience too!  Watch as Ms Krazie lands into Los Angeles and as she prepares for her mega concert. Come backstage with Ms Krazie and see what goes on behind the stage, as she is in her dressing room, preparing for the thousands of people that are awaiting her performance. There is no words that can describe what goes on for the huge xSetForLifex Concert, so you will just have to see for yourself! Watch the trailer exclusively here at Urban Kings! The DVD is available now, and you can pick it up in person at Amoeba Records in HollywoodThe Old English Brand Flagship Shop or online inside The UKMG Merch Store!!

One Krazie Night – DVD Trailer Preview

So Scandalous

The Psycho Shop always brings out some dope songs from Psycho Realm. I mean, thats what we are here for, to listen to sick music, and wear some sick clothes. I was looking on youtube today and I seen this dope video from the soundtrack of Mi Vida Loca. The movie was a classic and had some dope hip hop and oldies on the soundtrack, and Psycho Realm had their song “Scandalous”. Check it out here with some clips of the movie. Remember to order your favorite Psycho Realm Tee from The Psycho Realm Latest Arrival Section to represent and dont forget the Psycho City Blocks Winner will be announced tomorrow!

Last Day To Pre Order Your DVD

Last Day For Pre Orders! 

www.MsKrazie.com

Pre Order The Ms Krazie One Krazie Night DVD Today!

Its Official, The Pre Order for the “One Krazie Night” concert is now available! It is the infamous concert dvd that took place in Los Angeles, Staring UKMG Artist Ms Krazie. This was Ms Krazie’s very first concert in Los Angeles and it was a sold out show. Plus we gave out 50 FREE LOCA HATS to the first 50 fans in line! The concert was one that everyone been asking for and we brought Ms Krazie to LA with a bang! She performed all of her hits, brought out special guest artists and it was the realest show to date. The DVD brings you from behind the scenes, to the stage, to preparing for the concert. Join Ms Krazie and follow her throughout her journey to perform at her first concert in Los Angeles, backstage in Ms Krazie’s dressing room and on stage! I cant describe all the footage that is on the DVD, so you just have to watch it and see! Filmed by Echosworld! If you havent seen the sneak preview, make sure to watch it below! The official release date is February 9th, 2016!

Click Here To Pre Order The “One Krazie Night DVD”!

*Pre Order Comes With Free Pin & Sticker!

One Krazie Night – DVD Trailer Preview

The Ms Krazie xSetForLifex DVD

Its Official, the Ms Krazie xSetForLifex DVD will be releasing on February 9th! This is the DVD that everyone has been waiting for, the video that takes you all access through Ms Krazie’s very first concert in the Los Angeles Area. Watch as Ms Krazie takes the stage and performs a classic set, bringing many special guests who have featured on some of her biggest albums. It also takes you inside Ms Krazie’s dressing room, and getting ready for the concert. The xSetForLifex DVD also includes special bonus performances from MC Magic and Brown Boy, along with Jasper Loco, Spanky Loco, and Stomper. The concert was hosted by Lala Romero! Coming Soon!

Sick Dogs

 

The Psycho Shop wanted to post this really cool video called “Sick Dogs” a short movie about Psycho Realm made by a Psycho Realm fan in Serbia. This is really dope and came out just in time with the release of the Psycho Realm brand new Tee Shirts and Snapback that is out now. Have you seen the new designs yet? Make sure to go to The Psycho Shop Store to see them and get your favorite shirt right now!

The Visit – Urban Kings Movie Review

Yesterday, Urban Kings was invited for the special screening of the movie The Visit, the newest movie by M Night Shyamalan, creator of The Sixth Sense, Unbreakable and Signs. We got to the screening, checked in, got our wristbands, posters, and raffle tickets, and found our seats. Going into the movie, I was a little skeptical about the movie, since the past M Night movies haven’t been so great (to me). But The Visit had really surprised me. It was not only just a scary movie, but Shyamalan added different elements to the movie, bringing a warp twisted comedy styling to pair up with the horror film. And the formula worked for me.

The story follows a brother and sister traveling to their grand parents house to spend the week with them while their mother goes on a trip. They have never seen each other due to their mother and grandparents relationship, or lack of one. The kids get picked up at the train station and they start to notice that their grandparents are not the typical grandparents. Their behavior is odd and starts to get even weirder as time passes. Until they realize what exactly is going on, then going even further into the story to find out the meaning behind the trip.

The story is shot through two cameras the kids use, seeing everything they want you do see, as they are filming a documentary about meeting their grandparents for the first time, and seeing the house and town their mother was raised in. It had the audience interaction with many “ohhhh’s” and “noooo’s” and screams thoughout the film. I thought it was among the top M Night Shyamalan movies, along with Sixth Sense and Signs, and I would give it an overall B- rating.

The Visit releases on September 11th, 2015 at theaters nationwide.

Thats Scandalous

The Psycho Shop always brings out some dope songs from Psycho Realm. I mean, thats what we are here for, to listen to sick music, and wear some sick clothes. I was looking on youtube today and I seen this dope video from the soundtrack of Mi Vida Loca. The movie was a classic and had some dope hip hop and oldies on the soundtrack, and Psycho Realm had their song “Scandalous”. Check it out here with some clips of the movie! Remember to order your favorite Psycho Realm Tee from The Psycho Realm Latest Arrival Section to represent at the upcoming Psycho De Mayo Concerts in San Diego and Los Angeles!

History Of The Chola

Growing up in the 90s on the south side of Houston, I watched my older sister Lynda set the chola beauty standard. She lined her lips with berry-colored lipliner, plucked her eyebrows thin, and teased her permed hair with Aquanet hairspray, creating a stiff asymmetrical bang wave with a height capable of competing with all the homegirls in the neighborhood. She wore baggy polo shirts, gold jewelry, and had a gangbanger boyfriend named Angel with a bald fade and a lowrider car. She was a beautiful, highly accessorized chola who was respected in her world—most of all by me.

When I turned 13, Lynda began initiating me into the chola scene. By then, the look had evolved a bit—bang waves were no longer the style—but the core elements of the culture remained. Lynda and I drank Smirnoffs together, danced to Tejano music at the bar, and, at the end of the night, watched the boys fight in the parking lot. At 15, she bought me my first golden nameplate and I started dating one of Angel’s friends. She taught me the moral codes of what would become a sometimes violent teenage lifestyle—codes she had learned growing up in our rough neighborhood.

I got into fights at school with other girls who challenged or disrespected me and tried to hold my own in a community that did not look kindly on weakness. I eventually pushed myself toward academics, hiding away from the scene, and ended up going to college—an opportunity not afforded to many of my peers. However, I maintained my chola vibe throughout my time in high school as a way to survive in my environment. So today, when I see chola culture being sampled and recontextualized by fashion designers, pop singers, or celebrity starlets, I can’t help rolling my eyes.

At Givenchy’s most recent show in Paris, the line used gelled baby hairs and braided hair loops to evoke what designer Riccardo Tisci called a “chola Victorian” look. Pop stars aplenty—from Lana del Rey to Gwen Stefani, from Nicki Minaj to Fergie—have all taken elements of chola style and used them for their own devices. Stefani in particular is a veteran of appropriating “chola glamour” with her pencil-thin eyebrows, dark outlined lips, wife-beater crop tops, and the airbrushed lowriders in her videos. Nicki Minaj’s chola aesthetic in Young Money’s “Senile” video included gold hoop earrings, a red bandana around her forehead, and sagging Dickies atop a sporty Moschino underwear set. Her lips were heavy with liner as she rapped in front of a crew of tattooed and shirtless Mexican dudes.

I get it. Celebs reference the style to conjure a subversive and feminine fierceness. Aesthetically, cholas are really fucking cool. However, there is a dysfunctional idea at the heart of these instances of chola appropriation—that an elaborate outfit is all you need to enter into a culture. Anne Hathaway’s character in the movie Havoc is a great example. In the film, she plays a rich white girl from the suburbs of LA who tries to woo a gangster from the Eastside by rocking big gold hoop earrings and brand name urbanwear. In one of the movie’s more mortifying scenes, she sings and rolls on her wannabe thug boyfriend to a Tupac song. Then there are those celebs who take it to another level of offense with straight-up mockery, like when George Lopez gave Sandra Bullock a chola makeover by drawing her eyebrows on with a Sharpie.

As with most instances of cultural appropriation, when the chola look is worn by pop starlets, it gets stripped of context and becomes little more than a costume. Cholas are more than Latina sidekicks for Lana Del Rey or concepts for Fergie music video. The chola aesthetic was first forged by the marginalized Mexican American youths of Southern California. It embodies the remarkable strength and creative independence it takes to survive in a society where your social mobility has been thwarted by racism. The chola identity was conceived by a culture that dealt with gang warfare, violence, and poverty on top of conservative gender roles. The clothes these women wore were more than a fashion statement—they were signifiers of their struggle and hard-won identity.

To understand the significance of the chola subculture, you have to look back at the history of systematic oppression and discrimination that plagued Latino communities in the US. From 1929 to 1944, in a shameful incident known as Mexican Repatriation, the US government forcibly removed around 2 million people of Mexican heritage from the country—more than 1.2 million of them United States citizens. These people were snatched from their homes and workplaces and illegally deported. The government’s campaign against Mexican Americans continued throughout the century, as 300-plus acres of land known as the Chavez Ravine owned by generations of Mexican Americans were slowly stolen from 1951 to 1961 by the Los Angeles City Housing Authority. The residents were forced to sell their land and their houses were burned as practice sites for the LA fire department. (The land was later used to construct today’s Dodgers Stadium.)

It was during the time of Mexican Repatriation and WWII that pachucas, the forebears to the cholas, started to appear on the streets of Los Angeles. Pachucas were the female counterparts to pachucos, the Mexican American teenagers who wore zoot suits with high-waisted pegged pants and long suit coats. Pachucas also had their own nonconformist style of dress. They were known for teasing their hair into bouffant beehives and wearing heavy makeup, tight sweaters, and slacks or knee-length skirts that were immodestly short for the time. They were a rebel subculture that rejected assimilation into the white, hyper-patriotic spirit of WWII. Their rejection of mainstream beauty ideals and association with a non-white underclass challenged the idea of a unified nation, which the US was desperately trying to portray during wartime. The pachuco and pachuca style became a signifier for a racialized other and was therefore considered un-American.

“A chola is the epitome of beauty, style, and pride with a badass, take-no-shit, ‘look at me but don’t fuck with me’ attitude. She is a strong and proud woman who holds it down for her family and hood.” —Hellabreezy

In 1943, in the midst of World War II, citywide brawls known as the Zoot Suit Riots took place across Los Angeles and Southern California as white military servicemen began attacking pachucos, who were deemed unpatriotic due to the extra fabric needed to make their clothing, and deviant because of their racial difference. That year, the press called “cholitas” the “auxiliaries of the zoot suit gangs.” As depicted in Luis Valdez’s 1991 film Zoot Suit and Edward James Olmos’s 1992 film American Me, pachucas were also victims of physical and sexual violence during these clashes. Instead of repressing the pachuco culture, these attacks only strengthened the pachucos’ desire to resist assimilation into a jingoistic white America that treated brown minorities like second-class citizens. In addition to claiming a non-white womanhood, pachucas also defied gender norms by wearing slacks and sometimes even zoot suits.

“I thought pachucas were so cool. I saw these women with tight sweaters and pants hanging out. They took over the street and taught me that it wasn’t only a male space,” says Chicano studies scholar Dr. Rosa-Linda Fregoso, author of the 1995 article ” Pachucas, Cholas, and Homegirls in Cinema,” an analysis of how American Latina women are portrayed in film. To Fregoso, pachucas embody the rebellion against domesticity and challenge the idea of “appropriate female behavior.” She says that being a pachuca back in the day was a type of “feminismo popular” or folk feminism that didn’t come from an academic consciousness, but from a critique of patriarchal culture embedded within the Chicano community. Fregoso was also experiencing the culture in South Texas. By the 60s, pachuco style had spread all along the Southwestern United States.

“Pachucas [were] very radical women,” says Roseli Martinez, an art event organizer in LA, cofounder of Xicanas de Corazon book club, and poster girl for a modern day pachuca movement in California. “When you think about it, it’s the 1940s and you’re putting on pants, rolling with the guys. You’re wearing short skirts, going to parties, getting in fights, holding your man down. And you still don’t give up the responsibilities that fall on you for the simple fact of being a woman.”

The transition of a predominant pachuca style to a more gang-inspired chola look happened in the 60s and 70s. The chola, the female counterpart of the cholo, was a “working-class, young Mexican American female from the barrios of the southwest with a very distinct aesthetic, style, and attitude,” according to Hellabreezy, an Oakland-based model and modern-day chola, who spent a part of her youth in the projects of LA. “But to me, a chola is the epitome of beauty, style, and pride with a badass, take-no-shit, ‘look at me but don’t fuck with me’ attitude. She is a strong and proud woman who holds it down for her family and hood.”

The term cholo (the masculine form of chola) first entered the popular lexicon in the 60s and 70s in Southern California, although it has been documented in casta paintings as early as the 16th century. According to Latin American dictionaries, it simply means “mestizo,” or a person of mixed Amerindian or Andean indigenous and European lineages. However, on the streets in the 60s and 70s, the word became slang for the Mexican American or Chicano gang-affiliated men in Southern California who wore a combination of khaki pants, Pendleton plaid shirts over a white tee, and Locs sunglasses. At this time, gangs were prevalent in barrio life. They offered a sense of family, pride, identity, self-esteem, and belonging—things Chicanos did not receive from the dominant society. (Gang members were not all men; LA has had Latina girl gangs since at least the 1930s.)

The interests of the chola/cholo subculture were documented in the pages of lowrider publications like Teen Angels and Mi Vida Loca, which highlighted cholo art, fashion, tattoos, and moral codes. The chola code included things like loyalty to your homegirls, never fighting over boys, and, in some circles, not dating outside of your neighborhood.

“Most cholas either grew up with family members, their vatos, or even themselves having lowrider cars,” says Hellabreezy. “They attended car shows and cruised on the weekends as a favorite past time. Music was a big part of the culture too—like oldies and Chicano rap. Late nights were spent listening to oldies with homies or that special someone, calling your favorite radio station to make song dedications, drinking a 40oz, or just kicking back at the pad.”

“Being a chola is more than perfect eyeliner, gold accessories, or Dickies. It’s an identity forged out of the struggle to assert our culture and history, a struggle that continues.”

The chola aesthetic is the result of impoverished women making a lot out of the little things their families could afford. Many of the early cholos and cholas were the sons and daughters of farmworkers, a group of people exploited at high rates because of their lack of education and their vulnerability as undocumented people. In 1965, the United Farm Workers organization was fighting for a mere $1.25 hourly wage, so expensive brands were not a part of this style. Instead the girls wore cheap stuff like wife-beaters over baggy pants by brands like Dickies, a workwear label sold for cheap at local supermarkets. The style also evolved from sharing clothes with brothers and feminizing the cholo gangster look. Cholas wore their eyebrows thin, their eyeliner thick and black, and their hair teased or feathered, sometimes with tall bangs made stiff with hairspray. They also accessorized with gold jewelry: door-knocker earrings and nameplates or chain necklaces.

One of the most popular depictions of the subculture is a photo taken by Mexican photographer Graciela Iturbide in East LA in 1986. The iconic picture features a crew of cholas posted up in front of graffiti renditions of the historical Mexican revolutionary figures Benito Juarez, Emiliano Zapata, and Pancho Villa. One woman holds a baby while the other three throw up gang signs with their heads tilted back and their chins up. Another iconic portrayal of teenage cholas is in the movie Mi Vida Loca—a film that focuses on relationships between Central LA high school girls named Sad Girl, Mousie, Whisper, and La Blue Eyes. (The movie got flack from real cholas for depicting a near-fatal riff between Sad Girl and Mousie that started over a boy—something cholas would never do.)

Though the subculture is sometimes spoken of in past tense, plenty of people still identify as cholas or have maintained chola elements in their style, which continue to signify the same sort of defiance the original pachucas did. Hellabreezy, whose real name is Mayra Ramirez, has worked with streetwear brands like Mama Clothing who she feels do the subculture justice. “I loved working with homegirls and creating images of subcultures that have been around for so long,” she says. “But I’m careful about the people I collaborate with. I don’t want to represent our culture in a wrong way. I only work with people who know the culture and genuinely appreciate it.” Although Mama Clothing was a pioneer, embracing the chola look as far back as the late 90s, there are now several female clothing lines owned by Latinas using the chola aesthetic. Brands like BellaDoña and Bandida Clothing all take inspiration from a pachuca and/or chola look. But unlike Givenchy, they’re not exoticizing the subculture in a way that disconnects it from it’s anti-establishment origins and makes it more palpable to bourgeois white folks, they’re articulating a pride in their own culture.

Chola culture is also being preserved in the art world. At the end of 2014, the Espacio 1839 gallery in LA hosted an art show called Style as Resistance, which posited contemporary pachuco/a style as political. Curator J. C. De Luna created the event, which featured work honoring Chicano culture as a way to combat the ill effects of gentrification in the neighborhood of Boyle Heights by celebrating culture as a counteractive tactic. Men showed up dressed in wing-tipped shoes, elaborate tailored zoot suits, and wide-brimmed hats, while many women arrived wearing high-waisted slacks and the distinct teased pachuca hairstyle. There were discussions about the race riots of the 1940s and nostalgic swing jazz oldies like “Pachuco Boogie” were part of the soundtrack. A handful of visual artists showed their work including photographer Art Meza, who recently published Lowriting, a compilation of photos and literature immortalizing low riders, their owners, and community.

Events such as Style as Resistance actively honor the Chicano history of pachucos and pachucas in light of gentrification and the loss of Chicano cultural hubs in cities like Los Angeles and the Mission District of San Francisco. This is especially important because Chicano history is in danger of being pushed to the margins of the mainstream—we’ve recently seen the banning of Mexican American and general ethnic studies in Arizona and the attempted erasure of Cesar Chavez from textbooks. This whitewashing of Mexican American history makes the disassociation of the chola aesthetic from its political roots seem particularly malignant. Being a chola is more than perfect eyeliner, gold accessories, or Dickies. It’s an identity forged out of struggle to assert culture and history, a struggle that continues—just look at the racist “show me your papers” laws popping up in states all over the country, from Arizona to Indiana, and racist Mexican-themed fraternity parties in which frat boys dress not only in ponchos and sombreros but as construction workers and border patrol agents.

“As cholas, we can’t just brush the Aquanet off our hair, take our hoops off, and go back to normal suburban life. This is our reality. We live this everyday.” —Hellabreezy

I don’t want to fight over who gets to use gelled baby hairs because nothing will stop high fashion from harvesting trends from hood kids—everyone knows they are the true creative class. But that doesn’t mean I won’t stop rolling my eyes whenever I see white Forever 21 models wearing “Compton” sweatshirts and beanies.

“Back in the day, we were mocked for looking different. Now, so many young girls want to emulate the look and have no idea of the cultural background or street politics associated with it,” says Hellabreezy. “It’s easy for young privileged girls to want to have the look, but when they are done dressing up in their ‘chola costume,’ they don’t have to go back home to the hood and deal with discrimination, violence, and poverty… We can’t just brush the Aquanet off our hair, take our hoops off, and go back to normal suburban life like they can because this is our reality. We live this every day.”

Written by Barbara Calderon-Douglass for Vice.com

All photos by Graciela Iturbide